The festivals in Basilicata exceed spatial and temporal boundaries, kept alive even by those who move away from the region.
In an era dominated by technology, social communication, immediate and shared in real time, becomes a fundamental tool to tell and promote the Festa della Bruna across borders. Tools that cancel out time and distances, making it possible to ideally unite a broader audience of users, not only Lucanians and people from Matera, but also virtual visitors who, in that lapse of time, become temporary inhabitants of Matera, immersing themselves in a context of sounds, colours, and suggestions that only the feast in honour of the patron saint of the city of the Sassi can offer. These traditions erase distances and time.